On July 1, 2014, the country of Canada established additional anti-spam regulations. To help you better understand the latest modifications, the Canadian Radio Television and Telecommunications Commission created a high-level overview. CLICK HERE to view. In short the new rules applies to commercial, electronic messages in Canada are as follows:
- You must have expressed or implied consent to send commercially electronic messages.
- You must clearly identify yourself and the business organization sending the message.
- “Unsubscribe” or “Opt out” mechanism attached to electronic messages.
For complete details about Canada’s Anti-Spam Legislation, CLICK HERE.
FOR THE U.S.
If your are interested in the U.S. Can-Spam regulations, CLICK HERE for a compliance guide from the U.S. Bureau of Consumer Protection. Main requirements in the U.S. consist of the following:
- Don’t use false or misleading information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt of receiving future email from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.
LEAD SAVVY HELPS YOU STAY INFORMED
As an extension of your sales team, we here at Lead Savvy make it a point to stay current and help you stay informed on the rules and regulations to remain in compliance with Spam. Please don’t hesitate to contact us, if you need further help deciphering your electronic communication content.
Canada image courtesy of Prawny Morgue